About Us
At MSI, we thrive on finding solutions to customers’ important challenges and are driven to deliver exceptional service in every phase of the policy lifecycle
About Us
At MSI, we thrive on finding solutions to customers’ important challenges and are driven to deliver exceptional service in every phase of the policy lifecycle
About Us
At MSI, we thrive on finding solutions to customers’ important challenges and are driven to deliver exceptional service in every phase of the policy lifecycle
Building insurance better
As a leading MGA, MSI combines deep underwriting expertise with insurer and reinsurer risk capacity to create specialized insurance solutions that empower distribution partners to meet customers’ unique needs.
We have a passion for crafting solutions for important risks facing individuals and businesses. We offer an expanding suite of products – from fully-digital renters coverage to high-value homeowners insurance to sophisticated commercial programs, such as cyber and habitational property – delivered through agents, brokers and brand partners.
Responsive Service
Our partners and customers count on us to deliver responsive service through our dedicated teams.
Simplifying Insurance
We simplify the insurance experience through our advanced technology platforms that support every phase of the policy lifecycle.
Responsive Service
Our partners and customers count on us to deliver responsive service through our dedicated teams.
Bring on your risk challenges and see how we’re building insurance better.
Building insurance better
As a leading MGA, MSI combines deep underwriting expertise with insurer risk capacity to create specialized insurance solutions that empower distribution partners to meet customers’ unique needs.
We have a passion for crafting solutions for important risks facing individuals and businesses. We offer an expanding suite of products – from fully-digital renters coverage to high-value homeowners insurance to sophisticated commercial programs, such as cyber and habitational property – delivered through agents, brokers and brand partners.
Simplifying Insurance
We simplify the insurance experience through our advanced technology platforms that support every phase of the policy lifecycle.
Responsive Service
Our partners and customers count on us to deliver responsive service through our dedicated teams.
Bring on your risk challenges and see how we’re building insurance better.
Some of the best ideas start off small,
but take off beyond your wildest dreams
True to its entrepreneurial roots, MSI continues to innovate and build better solutions for its customers and partners.
Our Story
Millennial Specialty Insurance is founded as a renters insurance startup
Issued our first renters
insurance policy
Opened a customer service
office in Texas
Expanded to offer
coverage nationwide
Authorized as Lloyd’s
Coverholder
Launched our second product, tenant legal liability
Surpassed 1 million customers
Scale Underwriting joins MSI
Preferred Property Program
and AURA join MSI
Offered our first commercial insurance product
Offered our first professional
lines product
Created an in-house claims team
Exceeded 50 million
API calls per year
Expanded into Canada
Reached $1 billion in
written premium
Our Story
The idea behind MSI was simple – build a better business model for renters insurance, leveraging technology to deliver an easy online experience for these customers.
In 2015, insurance veterans Jim Roche and Brian Schultz set out to tackle this challenge, leaving their corporate jobs to create a new tech platform from scratch that would support every phase of the policy, featuring real-time payment processing and document delivery.
“Our goal is to keep creating, scaling and servicing innovative insurance products and solutions. We’re building our entrepreneurial talent, distribution network, advanced technology platforms and insurance company partnerships to continue solving the important risk needs for individuals and businesses.”
– Jim Roche, MSI Co-Founder
Jim Roche
Brian Schultz
Meeting customer needs at scale
Meeting customer needs at scale
Like most startups, the challenge came in turning the business plan – sketched out on a whiteboard – into a reality.
After months of chasing fronting carriers, setting up a claims administrator, filing products, and programming on a $300 Asus laptop, the system went live and the first policy sold within minutes. Several months later, MSI reached a milestone, selling 1,000 new policies in a day, confirming that the business model was meeting a true customer need on a large scale.
In 2019, MSI launched its second product, tenant legal liability, and since then has added over 20 more, developed by its internal product incubator team and through strategic acquisitions. Today, MSI is the third-largest independent MGA, with 1.5 million customers and more than $1 billion in cumulative premiums written.
Our journey is far from over. Join us in solving your customers’ personal and commercial risk challenges and building your insurance business.
“Our goal is to keep creating, scaling and servicing innovative insurance products and solutions. We’re building our entrepreneurial talent, distribution network, advanced technology platforms and insurance company partnerships to continue solving the important risk needs for individuals and businesses.”
– Jim Roche, MSI Co-Founder
Our Story
The idea behind MSI was simple – build a better business model for renters insurance, leveraging technology to deliver an easy online experience for these customers.
In 2015, insurance veterans Jim Roche and Brian Schultz set out to tackle this challenge, leaving their corporate jobs to create a new tech platform from scratch that would support every phase of the policy, featuring real-time payment processing and document delivery.
Meeting customer needs at scale
Like most startups, the challenge came in turning the business plan – sketched out on a whiteboard – into a reality.
After months of chasing fronting carriers, setting up a claims administrator, filing products, and programming on a $300 Asus laptop, the system went live and the first policy sold within minutes. Several months later, MSI reached a milestone, selling 1,000 new policies in a day, confirming that the business model was meeting a true customer need on a large scale.
In 2019, MSI launched its second product, tenant legal liability, and since then has added over 20 more, developed by its internal product incubator team and through strategic acquisitions. Today, MSI is the fifth-largest independent MGA, with 1.5 million customers and $1 billion in cumulative premiums written.
Our journey is far from over. Join us in solving your customers’ personal and commercial risk challenges and building your insurance business.
Jim Roche
Brian Schultz
“Our goal is to keep creating, scaling and servicing innovative insurance products and solutions. We’re building our entrepreneurial talent, distribution network, advanced technology platforms and insurance company partnerships to continue solving the important risk needs for individuals and businesses.”
– Jim Roche, MSI Co-Founder
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